The sequence is designed to re-engage customers who have left items in their cart, incentivize them to complete the purchase, and ultimately increase conversion rates.
Email 1: Friendly Reminder (Sent 1 Hour After Abandonment)
Subject: "Did you forget something? Your items are waiting for you!"
Body:
- Introduction: "Hi [Customer's First Name],"
- Message: "We noticed you left something behind! Your selected items are still in your cart, and we wanted to make sure you didn’t miss out. If you have any questions, we're here to help."
- Call to Action: "Complete your purchase now" (Include a prominent button linking directly to the cart)
- Visual: Display the products left in the cart, with images, names, and prices.
- Social Proof: "Join thousands of happy customers who have found their perfect [product]."
- Support: "Need assistance? Reply to this email, and we'll be happy to help!"
Email 2: Incentivize the Purchase (Sent 24 Hours After Abandonment)
Subject: "Still thinking it over? Here’s a little something for you..."
Body:
- Introduction: "Hi [Customer's First Name],"
- Message: "We noticed you haven’t completed your purchase yet. We understand you might need some time to decide, so here’s a special offer to make it easier."
- Incentive: "Use code SAVE10 for 10% off your order! But hurry, this offer is only valid for the next 48 hours."
- Call to Action: "Claim your discount & complete your purchase" (Include a button linking to the cart with the discount applied)
- Visual: Display the items again, emphasizing the discount applied.
- Urgency: "Remember, your discount code is only available for a limited time. Don’t miss out!"
- Support: "Have questions or need help? We're just an email away."
Email 3: Last Chance (Sent 48 Hours After Abandonment)
Subject: "Last chance! Your items are about to go..."
Body:
- Introduction: "Hi [Customer's First Name],"
- Message: "This is your final reminder! Your cart is still waiting for you, but we can’t hold these items forever."
- Urgency: "Complete your purchase before your items sell out or the discount expires!"
- Call to Action: "Get your items now" (Include a prominent button)
- Scarcity: "Items in your cart are limited in stock. Grab them before they’re gone!"
- Visual: Display the items once more, with a note if any items are low in stock.
- Incentive Reminder: "Remember, use code SAVE10 at checkout for an extra 10% off."
- Support: "We're here to assist with any questions or concerns."
Email 4: Feedback Request (Sent 72 Hours After Abandonment)
Subject: "We'd love to hear from you!"
Body:
- Introduction: "Hi [Customer's First Name],"
- Message: "We noticed you didn’t complete your purchase, and we'd love to know why. Your feedback helps us improve, and we value your opinion."
- Survey Link: "Please take a moment to let us know what stopped you" (Include a link to a short survey)
- Incentive: "As a thank you, here’s 10% off your next purchase, even if you don't complete the one in your cart."
- Call to Action: "Take the survey & claim your discount"
- Closing: "Thank you for helping us serve you better!"
Key Elements for Success:
- Personalization: Use the customer’s first name and include images and details of the items left in the cart.
- Timing: Send emails promptly after the cart is abandoned to keep the interest fresh.
- Incentives: Offer discounts or other perks to encourage the completion of the purchase.
- Urgency: Highlight limited time offers or low stock to create a sense of urgency.
- Support: Make it easy for customers to reach out with questions or concerns.
This sequence should help recover abandoned carts and turn potential lost sales into completed transactions.
Please contact us if you have any questions or concerns at sellers@explodely.com.